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Weekly Latin farmers’ market open in Richmond

RICHMOND—La Plaza Farmers’ Market, the city’s new Latin market that opened this spring, grew out of an interest in sourcing foods locally for restaurants.

The market’s launch was an effort of Latino business owners, said market manager Teddy Elliott. Many were restaurant operators who were buying food from wholesalers “and we thought, ‘Why can’t they buy it from local producers?’”

The proposed market received grant money for its startup last fall, “which will allow us to run La Plaza for three years,” Elliot said.

The market is open to the public on Monday evenings from 4-8 p.m. through Oct. 14 at Broad Rock Park. Visitors can look forward to more than fresh, local produce. “We want it to be a community center,” Elliot said. La Plaza will have Latin music and dance performances, as well as cooking demonstrations of how to use local foods in meals.”

The market has 12 vendors on an average market day. “Our goal is to get 25 vendors by July, but it takes time for people to know we’re here,” Elliot said.

Cali Muscara from Pelon’s Baja Grill in Norfolk and Virginia Beach has attended the market for the past few weeks. “We’re going to be opening up a restaurant in Richmond in a few weeks, and we’re using the farmers’ market to spread the word,” she said.

Muscara sells hot sauces, salsa and guacamole at the market. “La Plaza definitely has room to grow, but it has a good vibe, live music and is in a good location.”

Market information is available at

Contact Elliott at 804-539-1052.


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